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Marketing Case Study - Starbucks

BA 223 - Marketing Case Study The company that I have chosen to do my marketing report on is Starbucks. Starbucks is in the news recently because of a incident that took place in one of their stores that many believed to be racially charged. The incident took place in a Philadelphia Starbucks store on April 12th where 2 African american men entered and took a seat while waiting for a 3rd gentleman to meet them there. They were asked to leave because they weren’t buying any products, and when they didn’t leave the store the manager decided to call the police. 2 police officers arrived and asked the men to leave 3 different times, and when they didn’t leave the officers took them under arrest. The 911 call by the manager was made at 4:37 pm, and by 5:00 pm the 2 men were under arrest and on their way to the police station. Starbucks has been dealing with the backlash to this incident in majors ways, one of the biggest being that they will shut down 8,000 of their U.S stores for an
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Week 2 Marketing - Listening Exercise

Topic 1: Social Listening Google Chromebook. Cheap, efficient, branded laptop with ease of use.  3 Things people are saying on Social Media Post  - People are saying how good the Chromebook is for students of all ages, a good example of this is how I am a student and I have really loved my personal Chromebook so far. Post  - People are talking about the potential for a 4K Chromebook on the horizon, there isn't a very good "example" of this, but it is a very interesting thing that people are saying right now about the future of the Chromebook. Post  - People are talking about how some of them are having problems with the OS and its compatibility with some google chrome documents, I don't have any examples of this personally, but people are explaining their problems with pictures, so it must be true in some cases. The products they are trying to sell is Chromebooks, from any particular dealer. Thats the best part about the Chromebook brand is that multiple c
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My First Marketing Post

TOPIC 1:         I was prompted to enroll in this marketing class because it seemed like a very interesting class that I could take and learn a lot of different skills that I could take into every part of the business world that I go into.         I am a business major and I plan on transferring to OSU and diving into corporate finance. I might change the more exact final I dive into at OSU in the future, but for now corporate finance is where I want to be.         I am most interested in learning how marketing plans to be changed in the future. Even though I feel we are just on the cusp of what is possible in social media marketing now, I am more interested in delving into the future and whats possible there on the marketing front. I've dabbled with social media marketing for awhile myself now, so it isn't as new to me as it might be for others.         Outside of college I am very passionate about backpacking and web design. I actually do a good amount of web design fo
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Marketing Blog Post

https://www.forbes.com/sites/johnellett/2018/04/05/new-cmo-at-att-business-launches-campaign-featuring-solutions-over-products/#a11b7f657d24 https://www.att.com/ I found this article very interesting because it shows an example of a huge company going out of their way to try something fresh and new. It should be obvious that this is a big thing for a company to try, seeing as to how they made it a big publicity act just to show they are trying it. The article basically talks about how the new CMO at AT&T Business, Mo Katibeh, is trying to market their products as solutions to their customers problems. Normally products are marketed as individual items that just do the thing they normally do, Katibeh is trying to change how the company presents these products to their customers as solutions to every problem they could have. The value proposition of the company is that they can be there for their customers and solve any problem they might have. This was mainly a new product launc
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